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Writing Effective Business Proposals

Learn how to write a business proposal and take your idea from concept to a tangible plan, to execution.

A business proposal simply is a blueprint of the goals, projections, financing and other particularly important elements of a new business venture or the revamping of a current business. We will cover those topics and you will be able to create your own business plan. You will use your business proposal to present a summary of your new project, product, or service to potential investors, bankers, and customers. The business proposal will include your marketing and implementation strategy, and your financial plan. Any potential investor with cash to put into a startup will want to know that you have a solid plan in place. A formal plan or proposal will give them a good idea of how your new business will run, succeed, and be profitable.

58 minutes
Course Exam
Certificate of Completion
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Executive Summary

  • Name of Business, etc.
  • Business Description and What Do You Want to Do?
  • Is It a New Product?
  • Funding Request - Going for a Bank Loan, Grant, SBA Loan
    • Internal Funding
    • Marketing
    • Staffing
    • Administration
  • Start up?
    • What Are You Providing Your Customers With?
    • Fulfilling Their Needs and Wants
  • Industry Overview
  • Seasonal Factors
  • Position in the Industry
  • Legal Issues
    • Patents
    • Trademarks
  • Target Market - Main Market for the Business (Internal/External)
    • Secondary Markets
    • Foreign Markets
  • Competition
    • Competitive Advantage
  • SWOT Analysis

Business Summary

Marketing Summary

Strategy and Implementation

  • Tactics of Sales Promotion
  • Maintaining Quality of Product
  • Marketing Campaigns

Financial

  • How Are You Going to Pay for All of This?
  • Expected Return on Investment
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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on July 27, 2021.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Mel Coe, Ph.D.

Mel Coe, Ph.D.

Mel Coe and Partners

  • Small business consultant based in Atlanta
  • Retired Professor of International Business at the graduate and post-graduate level
  • Published author (John Wiley & Sons)
  • Research interests are in critical thinking and problem-solving
  • Lifetime member Sigma Beta Delta & Delta Mu Delta
  • Ph.D. degree in education, Colorado State University
  • Can be contacted at 770-314-7243 or [email protected]
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More Program Information

Why Lorman?

Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • OnDemand Courses
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  • Course Manuals
  • Executive Reports
  • White Papers and Articles

Additional benefits include:

  • State Specific Credit Tracker
  • All-Access Pass Course Concierge

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 409017
Published 2021
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