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Usage and Form in Business Writing

Learn valuable techniques in choosing which business writing form to utilize when communicating with your audience.

Business moves fast, and so should your messaging. When crafting a professional memo or email, you must be able to reach your audience in time, every time. How do you choose whether to issue a memo or blast out an email? How do you reach different personality types and attention spans? This topic will teach you how.

61 minutes
Course Exam
Certificate of Completion
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

How to Choose What to Use and How Best to Use It

  • Email or Memo (or Something Else)?
  • Email Do's and Don'ts
  • Effective Use of the Subject Line and Closing

How to Make Your Message Match Your Intention

  • Persuasion vs. Manipulation
  • Using Concise Language

How to Effectively Reach Your Diverse Audience

  • Who, Exactly, Is Your Audience?
  • Reaching Different Attention Spans and Learning Styles
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More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

OnDemand Course

This course was last revised on November 17, 2020.

Call 1-866-352-9540 for further credit information.

  • ASAP PACE 0.1
     
  • This course is pre-approved through the American Society of Administrative Professionals (ASAP) for 0.1 CEU(s) towards your PACE Recertification.
     
  • IAAP 1.0
     
  • All education that aligns with the CAP Body of Knowledge can be used toward recertification. Lorman Education Services believes this course does align and should be counted toward recertification. Please visit IAAP's certification webpage to review recertification details and requirements. https://www.iaap-hq.org/page/CAP_Recertification. Course Length: 1.0.
     

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Melanie Hope

Melanie Hope

Hope Speaking LLC

  • Owner/Operator of StormKatt Productions LLC (writing/editing) and Hope Speaking (training/speaking)
  • More than 20 years of experience in the corporate world in leadership and development
  • Contracted with both private and public enterprises delivering live workshops throughout the world
  • Written multiple books about leadership, communication, and writing
  • Distinguished (highest) Toastmaster status; semi-finalist in the 2012 World Championship of Public Speaking
  • Co-host of podcast and video channel CounterCultureWISE
  • Professional editor and writer for multiple clients, including NPR
  • B.A. degree in communications, University of Washington
  • Can be contacted at [email protected], HopeSpeaking.com, Twitter® @hopespeaking, Facebook® facebook.com/hopespeakingllc, YouTube® youtube.com/hopespeaking, Pinterest® pinterest.com/hopespeaking, and LinkedIn® linkedin.com/in/hopespeaking
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 408008
Published 2020
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