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Live Webinar

60-minute live streaming program
  • November 17
  • 1:00 - 2:00 pm EST

Usage and Form in Business Writing

November 17

Learn valuable techniques in choosing which business writing form to utilize when communicating with your audience.

Business moves fast, and so should your messaging. When crafting a professional memo or email, you must be able to reach your audience in time, every time. How do you choose whether to issue a memo or blast out an email? How do you reach different personality types and attention spans? This topic will teach you how.

Learning Objectives

  • You will be able to identify how to reach different attention spans and learning styles.
  • You will be able to recognize persuasion vs. manipulation.
  • You will be able to discuss how to make your message match your intention.
  • You will be able to explain the effective use of the subject line and closing.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

How to Choose What to Use and How Best to Use It
  • Email or Memo (or Something Else)?
  • Email Do's and Don'ts
  • Effective Use of the Subject Line and Closing
How to Make Your Message Match Your Intention
  • Persuasion vs. Manipulation
  • Using Concise Language
How to Effectively Reach Your Diverse Audience
  • Who, Exactly, Is Your Audience?
  • Reaching Different Attention Spans and Learning Styles
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

  • AIPB 1.0
     
  • This program is acceptable for 1.0 CPEC(s) towards the CB designation through the American Institute of Professional Bookkeepers (AIPB).
     
  • ASAP PACE 0.1
     
  • This course is pre-approved through the American Society of Administrative Professionals (ASAP) for 0.1 CEU(s) towards your PACE Recertification.
     
  • IAAP 1.0
     
  • This course has been preapproved by the International Association of Administrative professionals for 1.0 recertification point(s).
     
  • CPE 1.2 including Communications and Marketing 1.2
     
  • Lorman Education Services is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its web site: https://www.nasbaregistry.org/cpas/complaints. For more information regarding administrative policies such as complaint and refund, please contact our offices at 866-352-9539. CPE Credit: Maximum Credit Hours: 1.2 each session (based on a 50 minute credit hour). You must attend at least 50 minutes to obtain credit. Field of Study: Communications and Marketing for 1.2 hours. Prerequisite: . Level of Knowledge: Intermediate. Teaching Method: Seminar/Lecture. Advance Preparation: None. Delivery Method: Group Internet Based. Please refer to the information in this brochure for outline, course content and objectives. Upon completion of this course, you will receive a certificate of attendance. Final approval of a course for CPE credit belongs with each state's regulatory board. Please note: In order to receive CPE credit for this course you MUST use the streaming audio option, as well as enable and complete the required progress checks.
     

Who should attend?

This live webinar is designed for business owners and managers, supervisors, associates, accountants, controllers, bookkeepers, CPAs, directors, and administrative professionals.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Melanie Hope

Melanie Hope

Hope Speaking LLC

  • Owner/Operator of StormKatt Productions LLC (writing/editing) and Hope Speaking (training/speaking)
  • More than 20 years of experience in the corporate world in leadership and development
  • Contracted with both private and public enterprises delivering live workshops throughout the world
  • Written multiple books about leadership, communication, and writing
  • Distinguished (highest) Toastmaster status; semi-finalist in the 2012 World Championship of Public Speaking
  • Co-host of podcast and video channel CounterCultureWISE
  • Professional editor and writer for multiple clients, including NPR
  • B.A. degree in communications, University of Washington
  • Can be contacted at [email protected], HopeSpeaking.com, Twitter® @hopespeaking, Facebook® facebook.com/hopespeakingllc, YouTube® youtube.com/hopespeaking, Pinterest® pinterest.com/hopespeaking, and LinkedIn® linkedin.com/in/hopespeaking
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 408008
Published 2020
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