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Trademark Tips Without the Lawyer Fees

Join us for your comprehensive guide to be able to look up trademarks without paying a lawyer.

Business owners and executives have a lot of decisions to make and the brand of their company might be a lesser concern. Many times, the protection of a trademark becomes a priority solely after another entity begins to conduct business by taking advantage of the goodwill that you have worked hard to build over a period of months or years. This topic helps business people to understand that forming a business is not the same as registering a trademark. This information will teach the importance of selecting a proper trademark, its correct use in association with goods or services, and it will explain why a trademark might be the most valuable asset that a business can have, and teach how to protect a trademark and how to renew a registration to avoid its abandonment.

Runtime: 88 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

What Is a Trademark?

  • The Difference Between Copyright and Trademark
  • The Meaning of Owning a Trademark

How to Select a Trademark

  • The Difference Between a Word and a Logo Trademark
  • The Different Types of Trademarks: Arbitrary, Suggestive, Descriptive and Generic
  • The Trademark Clearance

How to Use a Trademark

  • The Goods or Services Associated With a Trademark
  • The Correct Placement of a Trademark in Advertisement or Packaging
  • The Marking Notice

How and When to Register a Trademark

  • United States
    • Federal
    • State
  • International

How to Maintain a Trademark

How to Buy or Sell a Trademark

How to Enforce a Trademark

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More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on May 17, 2019.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Audio & Reference Manual

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Purchase Options

More Program Information

Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Sorana Georgiana Ban

Sorana Georgiana Ban

Clark Hill Strasburger

  • Senior attorney at Clark Hill Strasburger
  • Practice emphasizes privacy, data protection, cybersecurity and all areas of intellectual property matters
  • Concentrates her practice on privacy, data and cybersecurity and intellectual property matters, such as domestic and international trademark prosecution, trademark management, and enforcement, copyright registration and enforcement, intellectual property assignments and licenses, trade secrets and trade dress matters
  • Assists in managing patent and trademark portfolios
  • Counsels entrepreneurs, middle-size businesses and Fortune 500 companies on the protection of their valuable brand investments Advises clients in proceedings before the trademark trial and appeal board and in domain name disputes
  • Litigation experience in privacy, data and cybersecurity and intellectual property includes representation of clients throughout the country; experience managing large e-discovery collections to assist her clients with ethics and compliance issues
  • Speaks Romanian, Spanish, French, and Italian
  • J.D. degree, Baylor School of Law; B.A. degree, magna cum laude, Baylor University
  • Can be contacted at [email protected] or 469-287-3972
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 405430
Published 2019
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