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Live Webinar

60-minute live streaming program
  • January 12
  • 1:00 - 2:00 pm EST

The Basics of Persuasive Communication

January 12

Learn how to build your influence in business interactions through persuasion techniques.

When was the last time you thought about how you influence others - how you change minds, shape opinions, move others to act? Every time we try to affect how other people think, behave, or decide, we are trying to influence them. Almost everyone we come into contact with influences us in some way. Those who influence us negatively; do they manipulate, hoodwink, bully, command, or use emotional blackmail? Does the negative approach work with you? And those whose influence in more positive ways?

Influence is the application of power to accomplish a specific purpose, it’s how you leverage your strengths and manage your negative potentials, so you realize greater success in life. The ability to influence is one of the essential skills for leaders at all levels. It’s more art than science, and it can be tough to get your arms around. But the bottom line is that influence matters.

Whether you are leading, following, and/or collaborating, chances are you need to influence others to be successful. Influence strategies can range from reliance on position to education, encouragement and collaboration. The key is knowing which approach to use in a given situation. Think about the people that you are most influenced by - how do they influence? Learn how to build your influence in business interactions through persuasion techniques. Influence and persuasion can alter the course of a project, and the decisions that ultimately affect the organization.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Foundations and Overview
  • Definition: What Is Persuasive Communication?
  • Emotions and Logic
  • Six Principles of Persuasion
  • Why Is Persuasive Communication Important?
Increase Your Influence Through Persuasion
  • Definitions of Each
  • What Are the Sources of Influence and How Can You Use Them Effectively to Persuade?
  • Characteristics of Persuasive Communicators
  • What Are the Types of Persuasive Communication?
  • The Key Components of Effective Persuasion
  • Defining Persuasion and Influence
Communication
  • Techniques for Persuasive Communication
  • Steps to Persuasive Communication
  • Adapting to Other Communication Styles
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

  • ASAP PACE 0.1
     
  • This course is pre-approved through the American Society of Administrative Professionals (ASAP) for 0.1 CEU(s) towards your PACE Recertification.
     
  • IAAP (Pending)
     
  • This course has been submitted for approval to the International Association of Administrative professionals for recertification point(s).
     

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Who should attend?

This live webinar is designed for business owners and managers, supervisors, associates, administrative professionals, analysts, sales professionals, and marketing professionals.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Audrey Halpern

Audrey Halpern

ARH Employee Training

  • President of ARH Employee Training
  • More than 20 years of training facilitation/learning and development career, developing custom soft skills employee programs, onboarding and Train the Trainer experience
  • Adjunct professor at Hofstra University and has developed customized programs for numerous colleges and universities
  • Corporate trainer for Fortune 500 companies across the country
  • Partners with business coaches, HR leaders and other business leaders to facilitate corporate and institutional training events
  • Member of several professional organizations and has received numerous certifications
  • Writes weekly articles on LinkedIn® Pulse that have garnered much recognition and an international following
  • Can be contacted at [email protected]; http://www.linkedin.com/in/audreyhtraining138/; [email protected]; www.arhemployeetraining.com/; www.facebook.com/ARH-Employee-Skills-
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 408083
Published 2021
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