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The Basics of Pricing Strategy for Business

Learn how to create a pricing strategy that will help grow higher profits, a sustainable business and long term competitive gains.

Today with the pandemic, there are a myriad of issues plaguing business including but not limited to financial, employee productivity and information technology issues. One of those issues is learning how price can either make you competitive or a loss leader. Pricing right creates higher profit and coincidentally helps with differentiation and brand. By creating pricing strategies you will learn how to grow higher profits, a sustainable business and long term competitive gains. This topic will instantly provide tips, techniques and myths to assist you become a better sales negotiator and bring in more revenue to you and to the company.

Runtime: 86 minutes
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Learn the Necessary Strategies for Creating Price

Understand How the Power of Your Market Plays Right Into Pricing

Compare and Contrast Nine Different Pricing Algorithms

Learn Why a Simple Formula for Breakeven Helps You to Operate a Sustainable Business

Assess the Power of Cost of Goods and How to Create a Great Profit

Discover Why Pricing Is Psychological and How to Use It to Your Advantage

Measure the Effectiveness of Key Performance Indicators on Price

Create Best Practices for Long-Term Success

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More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

OnDemand Course

This course was last revised on January 13, 2021.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Drew Stevens, Ph.D.

Drew Stevens, Ph.D.

Stevens Consulting Group

  • President of Stevens Consulting Group
  • 33 years of true sales experience and advanced degrees in sales productivity
  • Over 30 years of investment banking, private equity and merger, and acquisition experience
  • Author of the successful sales process books, Split Second Selling and Selling the Norm, and Split Second Customer Service; as well as 13 other books
  • Creator of the Sales Leadership Certificate, one of only 64 programs in the United States offering an accredited degree in the profession of selling
  • Has a top ranked podcast - Sales Acceleration
  • Works with organizations and individuals that struggle and transforms them into wealthy professionals
  • Leading international keynote speaker and is often requested by the media
  • Over 3,500 business articles and 45 audios and over three decades of revenue experience
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Pay once and get a full year of unlimited training in any format, any time!

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* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 408086
Published 2021
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