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90-minute live streaming program
  • December 17
  • 1:00 - 2:30 pm EST

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How to Price Your Services and Products for the Government Market

December 17

Gain insight into the critical elements of an effective government bidding pricing strategy.

Every government contractor must include an exhaustive pricing section in their bid to win products or services contracts. Determining a realistic price that is profitable and yet reasonable to the government and compliant to myriad rules, regulations and accounting requirements can be the most challenging and even insurmountable demand for a business person. This topic clearly addresses pricing bids to win a contract, who in the company should be involved, when the pricing strategy development begins, what is different in government cost models, and why you need more than budgets and spreadsheets. The material also covers the art of developing strategic pricing themes and company-specific differentiators adding value to the customer, incorporating business growth plans, addressing variable risks and avoiding a commodity-low-price only mindset. This information can be applied immediately to increase your company’s probability of winning.

Learning Objectives

  • You will be able to define the critical elements of an effective government bidding pricing strategy.
  • You will be able to describe the value add that your company brings to the government customer and how that can translate to a higher winning price.
  • You will be able to discuss the exact elements of a complete government cost model.
  • You will be able to explain the pain points of your government customer and how your pricing and technical proposal solves their problems.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Pricing Strategy Development for Products and Services
  • Five Qualities of Strategic Pricing
  • Strategic Pricing Is Not
Government Cost Model
  • Indirect & Direct Costs
  • General & Administrative (G&A) Costs
  • Wrap Rate -Is There a Magic Number?
Pricing Model
  • Top Two Pricing Pitfalls
  • B Connecting Cost and Technical Proposals
  • Seven Key Elements to a Winning Cost Proposal
  • DCAA
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on April 26, 2019.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Live Webinar Registration

  • CPE 1.8 including Specialized Knowledge 1.8
     
  • Lorman Education Services is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its web site: https://www.nasbaregistry.org/cpas/complaints. For more information regarding administrative policies such as complaint and refund, please contact our offices at 866-352-9539. CPE Credit: Maximum Credit Hours: 1.8 each session (based on a 50 minute credit hour). You must attend at least 50 minutes to obtain credit. Field of Study: Specialized Knowledge for 1.8 hours. Prerequisite: . Level of Knowledge: Intermediate. Teaching Method: Seminar/Lecture. Advance Preparation: None. Delivery Method: Group Internet Based. Please refer to the information in this brochure for outline, course content and objectives. Upon completion of this course, you will receive a certificate of attendance. Final approval of a course for CPE credit belongs with each state's regulatory board. Please note: In order to receive CPE credit for this course you MUST use the streaming audio option, as well as enable and complete the required progress checks.
     
  • Lorman Business Center, Inc. is a registered provider for CPA CPE through the State Education Department of New York, Sponsor number: 000640. The following course will carry the subject area of Specialized Knowledge and Applications for 1.5 hours.
     

Audio & Reference Manual

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

Who should attend?

This live webinar is designed for business owners and managers, presidents, vice presidents, directors, CEOs, CFOs, COOs, sales and purchasing professionals, and accountants.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Gloria Larkin

Gloria Larkin

TargetGov

  • President and CEO, TargetGov
  • Clients have won over $5 billion in federal contracts in last seven years
  • Conducts regular nationwide seminars and workshops focused on business development and winning federal contracts
  • Author of hundreds of articles and two books related to federal contracting
  • Chair Emerita of Women Impacting Public Policy Education Foundation
  • Interviewed by Forbes, Wall Street Journal, Entrepreneur Magazine, USAToday, MSNBC, Inc. Magazine
  • Can be contacted at [email protected] or 866-579-1346 x 325
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 406794
Published 2019
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