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Live Webinar

90-minute live streaming program
  • October 13
  • 1:00 - 2:30 pm EST

How to Develop a Business Writing Style

October 13

Learn how to develop a business writing style that communicates ideas in a way that is engaging and notable.

We spend one-third of our time at work writing. It is a powerful tool in business which requires an exchange of ideas and interaction. Our readers, as with conversationalists, want writing that has personality and purpose – not just facts. Writing reveals how you see the world. Ideas must be captivating and communication engaging to be notable. Develop a business writing style that increases your success. Learn to appreciate the perspective of your readers. Ensure attainment of your goals by adding rhythm and tone to complement your message.

Learning Objectives

  • You will be able to explain the power of attention grabbers and strong openings.
  • You will be able to discuss developing content with facts and stories that inform and engage.
  • You will be able to recognize how to guide your reader through words acting as signposts and pathways.
  • You will be able to describe the significance of persuasion and understanding.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Components of Style
  • Ideas
    • Demonstrate Awareness
    • Be Yourself
  • Persuasion
    • Words and Sentences Create a Tone
    • Visualization
  • Organization
    • Get Objective Clear
    • Focus on Ideas Not Formatting
Message Behind the Writing
  • First Things First
  • Essence of the Message
  • The 5 W's
  • Create a Natural Flow
    • Style and Tone
    • Rhythm and Voice
  • Publish Just the Right Amount
    • Think About Your Reader
    • Use the Three-Part Style
There Are Some Rules
  • Relationship Management
  • Organizational Awareness
  • Unspoken Rules
  • Have a Writing Process
Discover Your Voice
  • How You Will Communicate
    • Choice of Words
    • Recognizing Belief Bias
  • Writing in the Active Voice
    • Active vs. Passive
    • Think Cap
  • Direct vs. Indirect
  • Formal vs. Informal
Tell a Story
  • Writing Is Conversational
    • Let Your Personality Shine Through
    • Create a Coherent Flow So Readers Stay on Track
  • Guide Your Readers
    • Introductions and Summaries
    • Signposts
  • Be Clear and Concise
    • Use Clear and Straightforward Language
    • Eliminate Unnecessary Words and Phrases
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

  • AIPB 1.5
     
  • This program is acceptable for 1.5 CPEC(s) towards the CB designation through the American Institute of Professional Bookkeepers (AIPB).
     
  • ASAP PACE 0.1
     
  • This course is pre-approved through the American Society of Administrative Professionals (ASAP) for 0.1 CEU(s) towards your PACE Recertification.
     
  • IAAP 1.5
     
  • This course has been preapproved by the International Association of Administrative professionals for 1.5 recertification point(s).
     
  • CPE 1.8 including Personal Development 1.8
     
  • Lorman Education Services is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its web site: https://www.nasbaregistry.org/cpas/complaints. For more information regarding administrative policies such as complaint and refund, please contact our offices at 866-352-9539. CPE Credit: Maximum Credit Hours: 1.8 each session (based on a 50 minute credit hour). You must attend at least 50 minutes to obtain credit. Field of Study: Personal Development for 1.8 hours. Prerequisite: . Level of Knowledge: Intermediate. Teaching Method: Seminar/Lecture. Advance Preparation: None. Delivery Method: Group Internet Based. Please refer to the information in this brochure for outline, course content and objectives. Upon completion of this course, you will receive a certificate of attendance. Final approval of a course for CPE credit belongs with each state's regulatory board. Please note: In order to receive CPE credit for this course you MUST use the streaming audio option, as well as enable and complete the required progress checks.
     

Who should attend?

This live webinar is designed for business owners and managers, supervisors, associates, accountants, controllers, bookkeepers, CPAs, directors, and administrative professionals.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Lauritta Sowa

Lauritta Sowa

WiseOwlOps, Inc.

  • 20 years of business and analytical training coupled with 30 years in finance and administration
  • President of WiseOwlOps, Inc. and an international consultant and trainer in finance and data management
  • Conducts regular seminars and workshops on a variety of financial, accounting, analytical, and Office 365® subjects and specializes in Microsoft® Excel® and data management
  • Strong communication skills as she is a columnist and author of numerous tutorials on finance, software, and analytics
  • Bachelor’s degree, CA Pacific University
  • Can be contacted at 805-434-7070 or [email protected]
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 407980
Published 2020
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