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Live Webinar

90-minute live streaming program
  • November 10
  • 1:00 - 2:30 pm EST

Developing a Writing Style That Focuses on the Reader

November 10

Gain an understanding on how to write for your reader with confidence.

To be convincing you must write for your reader. How convincing is your writing? When we talk in person, we know who we are talking to and how to approach the situation. That is not the case with writing. Do you know who your reader is and what they want and need?

It is easy for a writer to forget about their reader. Getting your reader in the right frame of mind is essential and it begins with demonstrating awareness. Understand it is not the amount of explanation that matters. It is writing to connect.

Learning Objectives

  • You will be able to describe the phases of a document to guide your reader down the right path.
  • You will be able to identify when to apply persuasive writing and when to inform.
  • You will be able to discuss the art and importance of writing a persuasive caption or subject line.
  • You will be able to explain setting the tone, so your reader is in the right frame of mind.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Who Is Your Reader?
  • The Purpose of Writing
  • Connections and Fellowships
  • How Do I Identify My Readers?
  • The Five W's
Why Readers Come First
  • Demonstrate Awareness of Your Reader
  • Expectations
  • Considerations
  • Impact
Choose Wisely
  • Phases of a Document
  • Word Choice
  • Grammar Violations
  • Visualizing Results
Storytelling
  • Motivating People to Reach Goals
  • Leave No One Behind
  • Unite Ideas With Emotions
  • Trust Your Instinct
The Complexity of Reading
  • Why Are You Reading?
  • Readers That Don't Read
  • What Does Your Reader Know?
  • Information or Enlightenment
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Live Webinar Registration

  • AIPB 1.5
     
  • This program is acceptable for 1.5 CPEC(s) towards the CB designation through the American Institute of Professional Bookkeepers (AIPB).
     
  • ASAP PACE 0.1
     
  • This course is pre-approved through the American Society of Administrative Professionals (ASAP) for 0.1 CEU(s) towards your PACE Recertification.
     
  • IAAP 1.5
     
  • This course has been preapproved by the International Association of Administrative professionals for 1.5 recertification point(s).
     
  • CPE 1.8 including Communications and Marketing 1.8
     
  • Lorman Education Services is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its web site: https://www.nasbaregistry.org/cpas/complaints. For more information regarding administrative policies such as complaint and refund, please contact our offices at 866-352-9539. CPE Credit: Maximum Credit Hours: 1.8 each session (based on a 50 minute credit hour). You must attend at least 50 minutes to obtain credit. Field of Study: Communications and Marketing for 1.8 hours. Prerequisite: . Level of Knowledge: Intermediate. Teaching Method: Seminar/Lecture. Advance Preparation: None. Delivery Method: Group Internet Based. Please refer to the information in this brochure for outline, course content and objectives. Upon completion of this course, you will receive a certificate of attendance. Final approval of a course for CPE credit belongs with each state's regulatory board. Please note: In order to receive CPE credit for this course you MUST use the streaming audio option, as well as enable and complete the required progress checks.
     

Who should attend?

This live webinar is designed for business owners and managers, supervisors, associates, accountants, controllers, bookkeepers, CPAs, directors, and administrative professionals.

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Lauritta Sowa

Lauritta Sowa

WiseOwlOps, Inc.

  • 20 years of business and analytical training coupled with 30 years in finance and administration
  • President of WiseOwlOps, Inc. and an international consultant and trainer in finance and data management
  • Conducts regular seminars and workshops on a variety of financial, accounting, analytical, and Office 365® subjects and specializes in Microsoft® Excel® and data management
  • Strong communication skills as she is a columnist and author of numerous tutorials on finance, software, and analytics
  • Bachelor’s degree, CA Pacific University
  • Can be contacted at 805-434-7070 or [email protected]
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 407981
Published 2020
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