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Developing a Writing Style That Focuses on the Reader

Gain an understanding on how to write for your reader with confidence.

To be convincing you must write for your reader. How convincing is your writing? When we talk in person, we know who we are talking to and how to approach the situation. That is not the case with writing. Do you know who your reader is and what they want and need? It is easy for a writer to forget about their reader. Getting your reader in the right frame of mind is essential and it begins with demonstrating awareness. Understand it is not the amount of explanation that matters. It is writing to connect.

Runtime: 88 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Who Is Your Reader?

  • The Purpose of Writing
  • Connections and Fellowships
  • How Do I Identify My Readers?
  • The Five W's

Why Readers Come First

  • Demonstrate Awareness of Your Reader
  • Expectations
  • Considerations
  • Impact

Choose Wisely

  • Phases of a Document
  • Word Choice
  • Grammar Violations
  • Visualizing Results

Storytelling

  • Motivating People to Reach Goals
  • Leave No One Behind
  • Unite Ideas With Emotions
  • Trust Your Instinct

The Complexity of Reading

  • Why Are You Reading?
  • Readers That Don't Read
  • What Does Your Reader Know?
  • Information or Enlightenment
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

OnDemand Course

This course was last revised on November 10, 2020.

Call 1-866-352-9540 for further credit information.

  • ASAP PACE 0.1
     
  • This course is pre-approved through the American Society of Administrative Professionals (ASAP) for 0.1 CEU(s) towards your PACE Recertification.
     
  • IAAP 1.5
     
  • This course has been preapproved by the International Association of Administrative professionals for 1.5 recertification point(s).
     

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Lauritta Sowa

Lauritta Sowa

WiseOwlOps, Inc.

  • 20 years of business and analytical training coupled with 30 years in finance and administration
  • President of WiseOwlOps, Inc. and an international consultant and trainer in finance and data management
  • Conducts regular seminars and workshops on a variety of financial, accounting, analytical, and Office 365® subjects and specializes in Microsoft® Excel® and data management
  • Strong communication skills as she is a columnist and author of numerous tutorials on finance, software, and analytics
  • Bachelor’s degree, CA Pacific University
  • Can be contacted at 805-434-7070 or [email protected]
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
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  • MP3 Downloads
  • Course Manuals
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  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 407981
Published 2020
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