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How to Be a Marketing Superhero When Your Background Isn't in Marketing

Learn how to create a successful marketing plan.

To be a real marketing superhero, you have to do two things - get the work done and make sure it worked. While that sounds simple, just getting the work done can feel like a mountain of whats and ifs. In this topic, you will be given the tips and tools professional marketing teams use every day to help with the whats. This material includes where to start with your marketing plan, four ways to market on a dime (or $20), answers to the four big ifs of marketing, and a brief introduction to reviewing marketing data.

Runtime: 71 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

To Be a Real Marketing Superhero You Have to:

  • Get the Work Done
  • Make Sure It Worked

Assets + Strengths = Your Marketing Plan

  • Assets Discovery
  • Leveraging Assets

Before You Just Start Creating Your Marketing Willy-Nilly You Need to:

  • Set Goals
  • Know What Success Looks Like
  • Create Buyer Personas (Commonly Called Ideal Customer Avatars)

How to Get the Work Done

  • Processes for the Win
  • Process Examples

Four Ways to Market on a Dime

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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on May 19, 2020.

Call 1-866-352-9540 for further credit information.

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Monica Pitts

Monica Pitts

MayeCreate Design

  • Chief creative officer of MayeCreate Design
  • More than 17 years of marketing experience
  • Focuses on web design and online marketing for the construction industry
  • Successfully launched hundreds of online marketing campaigns for regional and national specialty construction companies from San Francisco to Dallas
  • MayeCreate voted 2015 best web design company and best marketing company in Columbia, MO
  • Awarded best website and marketing materials 2013 by the National Asphalt Pavement Association on behalf of MAPA, the Missouri Asphalt Pavement Association
  • Over $950,000 generated in online donations in December of 2018 through ComoGives.com, an online giving portal built by MayeCreate, benefiting 122 area nonprofits
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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$699/year

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Product ID: 407463
Published 2020
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