An unsatisfied customer is an opportunity waiting to happen.
Discover how to alter the customer's long term perception and buying behavior. While loyal customers are the most profitable, turning an unsatisfied customer into a loyal one is most rewarding. This topic will explain the how-to's of developing win-back strategies for unsatisfied customers and practical initiatives your company should seriously consider undertaking.
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Why Lorman?
Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
A Win-Back Strategy Is and Why It Is Important
Why Developing a Customer Journey Map Is a Critical Step to Understand How to Communicate With Unsatisfied Customers
The Role of Customer Profitability and Lifetime Value Analysis on Win-Back Strategies
Practical Recommendations and Solutions to Develop Your Own Win-Back Strategy Initiative
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Why Lorman?
Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on March 23, 2017.
Call 1-866-352-9540 for further credit information.
MP3 Download
No credit available.
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Why Lorman?
Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Art Hall
Alvarez & Marsal
- Dreamforce 2012 conference speaker
- 2011 1to1 Media and Gartner Judge for CRM Efficiency and Customer Experience Management for Americas and EMEA
- President, Customer Relationship Management Association (CRMA), Atlanta Chapter
- 2007 Customer Champion recognized by 1to1 Media, a division of Peppers & Rogers
- Frost & Sullivan Advisory Board member
- Can be contacted at 404-759-9158, [email protected], http://www.linkedin.com/profile/view?id=3429370&trk=tab_pro, or Twitter® @Art_Hall4
More Program Information
Why Lorman?
Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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