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Win-Back Strategies for Unsatisfied Customers

Discover how to alter the customer's long-term perception and buying behavior.

An unsatisfied customer is an opportunity waiting to happen. While loyal customers are the most profitable, turning an unsatisfied customer into a loyal one is most rewarding. This topic will explain the how-tos of developing win-back strategies for unsatisfied customers and practical initiatives your company should seriously consider undertaking.

61 minutes
Course Exam
Certificate of Completion
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

What Is a Win-Back Strategy and Why It Is Important?

Why Developing a Customer Journey Map Is a Critical Step to Understand How to Communicate With Unsatisfied Customers

The Role of Customer Profitability and Lifetime Value Analysis on Win-Back Strategies

Practical Recommendations and Solutions to Develop Your Own Win-Back Strategy Initiative

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

MP3 Download

No credit available.

OnDemand Course

This course was last revised on July 22, 2021.

Call 1-866-352-9540 for further credit information.

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Art Hall

Art Hall

Alvarez & Marsal

  • Senior Director with Alvarez & Marsal in Atlanta; focuses on corporate performance improvement for Fortune 1,000 companies and is the co-lead for Corporate Merger & Acquisition Services (CMAS) in the Atlanta market
  • More than 20 years of combined industry and consulting experience
  • Worked with clients across various industries including, financial services, cash logistics, health care, industrial gas, manufacturing, retail, power and utility, and travel and entertainment
  • Functional experience in growth and customer experience
  • Prior to joining A&M he was Vice President of Sales and Customer Care for NetBank, was responsible for the online bank’s North American contact center operations, and was responsible for the testing and remediation plans of operational, compliance, and reputational risk within bank operations working closely with internal audit and internal control
  • Bachelor's degree, State University of New York at Binghamton; certified in Prosci Change Management®
  • Can be contacted at 404-759-9158, [email protected], http://www.linkedin.com/profile/view?id=3429370&trk=tab_pro, or Twitter® @Art_Hall4
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 408248
Published 2021
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