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How to Make Your FAQ Page the Ultimate Customer Resource

May 24

Understand the benefits of having a FAQ page and some of the pitfalls when the page is not handled properly.

It’s no secret that the best companies put their customers first. Providing a top-notch customer experience can be expensive, time-consuming, and complicated to manage. A company’s Frequently Asked Questions (FAQ) page can be a cost-effective, vital part of your customer service apparatus. The FAQ page on a company’s website addresses common concerns, questions, and objections that customers have. It serves as the “go-to” section for finding specific answers to specific questions about your company’s product or business operation. While it serves this important purpose, the FAQ page can be much, much more. It is one of the most important must-have attributes for business and product websites. It can help to turn website visitors into sales prospects, which may ultimately become customers.

This topic will explore the benefits of having a FAQ page and some of the pitfalls when the FAQ page is not handled properly. You will learn how a FAQ page can enhance your company’s brand. When implemented properly, the FAQ page can reduce the overall anxiety of a customer’s purchasing journey. This material will give you a roadmap to making your FAQ page an ultimate customer resource and how to use your FAQ page to its fullest potential.

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Benefits of a FAQ Page
  • FAQs as a Time-Saver
  • Brings Traffic to Website
  • Builds Trust
  • Builds Your Brand/Enhances Perception
Creating a FAQ Page
  • Selecting the Questions
  • Organizing Your Page
  • Incorporating Key Selling Points
  • Include Objections
Pitfalls of a FAQ Page
  • Your Main Competition
  • Lack of Maintenance
  • Don't Use Jargon
  • Use Clean Simple Writing
Maintaining a FAQ Page
  • Keep It Current/Update Content/Add Solutions
  • Monitor Other Sources/Competitors
  • Monitor FAQ Performance/Get Customer Feedback
  • Thrive on Creativity
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More Program Information

Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

MP3 Download

No credit available.

OnDemand Course

This course was last revised on August 27, 2012.

Call 1-866-352-9540 for further credit information.

Live Webinar Registration

No credit available.

Who should attend?

This live webinar is designed for customer service managers and representatives, account managers, credit and billing managers, technical and support managers, and representatives.

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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Larry Hammond, Sr.

Larry Hammond, Sr.

V1H Consulting

  • Principal with V1H Consulting
  • Through his workshops, strategy sessions, and keynote addresses, he focuses on helping organizations that are stuck in the way it has always been done, thinking without ever achieving true satisfaction, to transform
  • By producing an organizational culture that creates a contagious leadership environment, he helps them to achieve maximum performance, increase employee retention, and heightened employee engagement
  • More than 20 years of senior leadership, coaching, training, and development experience
  • Mentor in business, marketing, sales, human resources, entrepreneurship, and leadership in public agencies and community organizations
  • Facilitated management and employee feedback sessions
  • Coaches leaders and managers in public and private industry around team building and culture development
  • Developed, delivered, and evaluated a variety of training seminars; including, customer service, change management, strategic planning leadership development, and public speaking
  • Provided leadership training to Leadership Pasadena, a leadership program that empowers, inspires, and connects leaders who strengthen a diverse community
  • Designed, developed, and delivered management and leadership programs for managers in the public, private, and nonprofit sectors that helped clients improve employee and organizational performance
  • Certified in Managing Organizational Change (MOC)
  • 34 strong certified strengths coach
  • M.A. degree in public administration, The Tseng College; graduate, international, at California State University, Northridge; B.S. degree, Clark Atlanta University, Atlanta, GA; completed graduate courses in public administration, Catholic University, Washington, D.C. and in information technology, University of the District of Columbia
  • Can be contacted at 626-379-4108 or [email protected]
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Why Lorman?

Over 34 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 405117
Published 2012, 2021
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