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OnDemand Course

Using Social Media in the Construction Industry

Learn the steps to using social media and boost your construction business.

Take this topic to unlock the process of planning a social media campaign to connect with your audience, grasp how to build purposeful content, monitor to improve your campaign and take control of your social media presence. This information includes: outlining deliverables for your social media campaign; what to research to build a plan that works for you; tips and tools to get the job done efficiently; planning your engagement strategy; ideas for generating post content; guidelines for successful social media posts; and how to evaluate your campaign.

Learning Objectives

  • You will be able to describe the deliverables for your social media campaign.
  • You will be able to identify a punch list for campaign evaluation.
  • You will be able to recognize what to research to build a plan that works for you.
  • You will be able to review tips and tools to get the job done efficiently.

93 minutes
Course Exam
Certificate of Completion
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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Outlining Deliverables for Your Social Media Campaign

  • Create Your Plan in the Space Where Your Strengths and Assets Collide
  • Establishing Goals - How Will Social Media Benefit You?
  • Outlining Target Market

What to Research to Build a Plan That Works for You

  • What Networks to Use
  • Research Techniques
  • Frequency

Developing Your Engagement Strategy

Setting up Your Page

  • Explain the Rules of Engagement
  • Auto Responders for Messages

Process Makes Perfect

How to Handle On-Demand Posts

Content Strategy

  • What Will You Post?
  • Outline Brand Identifiers
  • Post Ideas

Guidelines for Successful Social Media Posts

  • Tips
  • Tools

How to Evaluate Your Campaign

  • What Is Success to You?
  • Tools
  • What Metrics Matter?
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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on October 22, 2019.

Call 1-866-352-9540 for further credit information.

No Credit Available

This program does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Monica Pitts

Monica Pitts

MayeCreate Design

  • Chief creative officer of MayeCreate Design
  • More than 17 years of marketing experience
  • Focuses on web design and online marketing for the construction industry
  • Successfully launched hundreds of online marketing campaigns for regional and national specialty construction companies from San Francisco to Dallas
  • MayeCreate voted 2015 best web design company and best marketing company in Columbia, MO
  • Awarded best website and marketing materials 2013 by the National Asphalt Pavement Association on behalf of MAPA, the Missouri Asphalt Pavement Association
  • Over $950,000 generated in online donations in December of 2018 through ComoGives.com, an online giving portal built by MayeCreate, benefiting 122 area nonprofits
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Why Lorman?

Over 35 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 406948
Published 2019
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