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Clear and Persuasive Business Writing 101

Learn helpful techniques to improve your business writing to be more professional, clear, and confident.

In this increasingly diverse business world, clear and concise writing is essential if you want to get anything done. Too often writers in the business world are so concerned about how to temper their delivery that the message itself gets obscured or even negated. How do you reach multiple personality types while remaining professional and direct? How do you get people to buy into the new process or a great idea? This topic will teach you how to write in a logical, clear, and professional manner that still speaks to the human reader.

Runtime: 48 minutes
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Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

How to Make Your Message Match Your Intention

  • Pinning Down the Message That Must Get Through
  • Learn the Very Important Difference Between Persuasion and Manipulation
  • Find out When and How to Answer That Frustrating Correspondence

How to Effectively Reach Your Diverse Team

  • Learn the Focus and Concerns of the Four Basic Personality Types
  • Discover How to Tap Into Your Team's Diverse Learning Styles to Most Effectively Deliver Your Message
  • Use the Communication Hierarchy to Reach Your Entire Team at Once

How to Eradicate the Most Common Writing Errors That Muddy Your Message

  • Get Rid of the Three Worst Habits That Accidentally Negate Your Message
  • Eliminate Jargon, Dords, and Idiotisms
  • Streamline Your Message by Writing With SAS and Deleting Redundancies
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Course

This course was last revised on April 26, 2018.

Call 1-866-352-9540 for further credit information.

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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Melanie Hope

Melanie Hope

Hope Speaking LLC

  • Owner/Operator of StormKatt Productions LLC (writing/editing) and Hope Speaking (training/speaking)
  • More than 20 years of experience in the corporate world in leadership and development
  • Contracted with both private and public enterprises delivering live workshops throughout the world
  • Written multiple books about leadership, communication, and writing
  • Distinguished (highest) Toastmaster status; semi-finalist in the 2012 World Championship of Public Speaking
  • Co-host of podcast and video channel CounterCultureWISE
  • Professional editor and writer for multiple clients, including NPR
  • B.A. degree in communications, University of Washington
  • Can be contacted at [email protected], HopeSpeaking.com, Twitter® @hopespeaking, Facebook® facebook.com/hopespeakingllc, YouTube® youtube.com/hopespeaking, Pinterest® pinterest.com/hopespeaking, and LinkedIn® linkedin.com/in/hopespeaking
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More Program Information

Why Lorman?

Over 33 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

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* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

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Product ID: 396481
Published 2018
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