Learn Selling Skills with Our Specialized Programs

Lorman Educational Services offers a range of materials, webinars, and online courses for you to learn great selling skills.

With growing knowledge of the world, and easy access to information, buyers are getting familiar with the specific methods and techniques salespeople use in modern times. Ergo, it is becoming exceedingly difficult for sales teams to lead prospects through the purchase cycle fast. The task now demands high level of selling skills and the quality to demonstrate to the prospect that you truly believe you are selling them something better than your competitors.

In these times, the importance of selling skills training cannot be overstated. As a growing sales professional, you need to make sure you have all it takes to lead your prospects through the journey and make them loyal customers.

The Most Important Selling skills

On this page, we want talk to you about how to sell successfully in the 21st century and show you how our specialized training products are helping sales professionals with delivering improved results and higher bottom line for their employers.

From the preamble for the page, it would seem that selling skills change over time, and that is indeed the case. With the changing times, sales professionals have to adopt new skills, or strengthen some old ones, to stand out among their peers in delivering results.

Let’s start with the top skills we believe are crucially making the difference between outstanding sellers of this decade and those in the sales profession failing to get such recognition.

Understanding Upselling Skills & Cross Selling Skills

While you are thinking about getting professional selling skills training, you should strengthen your upselling skills as well as your cross selling skills. The idea is to understand how the two are different so you know which one to put to use depending on the situation.

Upselling skills are required to upsell products and services, which simply means that you persuade the prospect into buying a higher priced package, a longer subscription, or a larger order than they need. Upselling allows greater profits on comparatively lesser efforts.

On the other hand, cross selling skills are used when you have a set of complementary products or services. A well-trained professional with high cross selling skills knows exactly how to bring another service or product into the picture so that they prospect feels compelled to get them both.

With proper understanding of upselling skills and cross selling skills, you can pitch higher and score higher for your bottom line.

Choose Lorman for Sales Training and Sales Education

As a leading online education service, we offer a number of sales training products that will enable you to master selling skills. With over 30 years of training business professionals across the country, our number one goal has always been to provide great training and resources. Choose from a variety of training courses from phone selling, meeting preparation to negotiation skills.

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