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White Paper

Why You Should Test

 

4 Surprising Test Results to Help You Market Better

When your team creates an ad, it isn’t made for just anyone. It is created with your prospects in mind and your product to sell. The main reason behind the success or failure of your ads, mailing pieces, videos, etc. comes down to the headline. You want your headline to grab the attention of your prospect and make them want to stop and read, watch or click. This white paper reviews the importance of testing, testing and more testing.

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Why You Should Test

Agenda

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Why You Should Test

Faculty

Craig Huey

Craig Huey

Creative Direct Marketing Group, Inc.

  • President of the Creative Direct Marketing Group, Inc. - a advertising and marketing agency specializing in generating leads and sales
  • Winner of 78 industry awards, publisher of Direct Marketing Update newsletter, clients internationally
  • Dynamic webinar presenter, speaker at corporate seminars, organizational conferences and universities
  • Regular guests on Neil Cavuto Show on FOX and writer of several books – the latest: How to Market Under the JOBS Act
  • Can be contacted at [email protected]
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Why You Should Test

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