White Paper

22 Pages
  • 22 Pages

When Will We Ever Learn: Why the Revolution in Corporate Complaint-Handling Has Failed So Far

 

And How Businesses Can Turn this Around

Need a road map for increasing complaint satisfaction? Here you go. Before the 1980s, most American companies viewed customer care initiatives such as responding to complaints as a necessary evil, at best, and as a significant administrative cost, at worst. Companies all too often approached complaint handling as an adversarial process where they were pitted against “unreasonable” customers and “antibusiness” regulatory agencies. This white paper reviews studies on customer rage and the importance behind update customer complaint handling practices.