White Paper

8 Pages
  • 8 Pages

What is Marketing Automation?


Marketing automation is one of those loaded terms that means different things to different people.

It’s the subject of a fair amount of hype and embellishment, too, which adds to the confusion. The reality is that marketing automation is a simple idea, though one with wide variation in execution. It can be simple. It can be extremely complex. It’s done by huge companies. It’s done by one-person businesses. The goal is always the same, though: to automate previously complex marketing tasks so you can always send the right message to the right person at the right time.

Marketing automation is about using software to automate the process of communicating with your customers and prospects – driving them further along the path toward buying whatever it is that you sell, whether that’s a product, a service, or a cause. It involves marketing with email but it’s quite different from basic email marketing, and far removed from the disreputable practice of “spamming” subscribers.

This paper reviews the basics of marketing automation. It is intended to give you a sense of what it is and how it might work for your business.



Jeanie Parker


Jeanie Parker is with the marketing program at iContact.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today

Access to all training products $699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.