White Paper

What is Lead Scoring?


In business, not all leads are created equal.

Some will be red-hot and demand prompt attention; others will be lukewarm and may need nurturing before they can be actively sold. Then there are those people just too early in the information-gathering phase to consider them sales-ready leads.

The big problem is separating the “hot” from the “not” business leads. It can be time consuming and, if not handled correctly, a bit of an inexact science that may result in lost opportunities.

That’s where lead scoring comes in. 



Jeanie Parker


Jeanie Parker is with the marketing program at iContact.

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