In business, not all leads are created equal.
Some will be red-hot and demand prompt attention; others will be lukewarm and may need nurturing before they can be actively sold. Then there are those people just too early in the information-gathering phase to consider them sales-ready leads.
The big problem is separating the “hot” from the “not” business leads. It can be time consuming and, if not handled correctly, a bit of an inexact science that may result in lost opportunities.
That’s where lead scoring comes in.
Agenda
Faculty
Jeanie Parker
iContact
Jeanie Parker is with the marketing program at iContact.
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