White Paper

4 Pages
  • 4 Pages

Understanding the ROI Methodology


ROI is often used to determine the cost-effectiveness and overall impact of marketing campaigns or new products on a company’s bottom line. In order to take advantage of this important measure of business success, executives and business owners must understand the basics of ROI methodology.

This white paper provides an outline for conducting an ROI analysis. Information about different scenarios in which ROI is used is also included so that business leaders can best apply ROI methodology.

Learning Objectives

- Review detailed steps of ROI methodology.

- Gain tips on what data to collect and analyze.

- Learn methods to apply ROI methodology effectively.




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