White Paper

2 Pages
  • 2 Pages

Transparency in Analytics


How does transparency impact analytics?

Over the last ten years, analytics to endorse philanthropy has progressed from project interest to process mainstay for most nonprofits, regardless of mission or size. Organizations are leveraging data to gain a better understanding of production drivers to create strategic focus for major gift pipeline management, among other tools. Analytics offers insight at scale. This white paper reviews how transparency impacts analytics when consumers drive the market.



Alexander Oftelie

Alexander Oftelie

Bentz Whaley Flessner

  • Senior vice president of Decision Science, Bentz Whaley Flessner
  • Practice emphasizes all aspects of analytics, survey methodology, and analytics training
  • Recognized speaker for AFP, CASE, APRA, and AAMC conferences
  • Written several articles in analytics and engagement science
  • B.A. degree, St Olaf, MPP University of Minnesota
  • Can be contacted at 651-253-6364 or [email protected]

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