For many shoppers, nothing beats talking to a real person. Even in today’s digital world, a phone conversation is often the best way to earn a customer’s business. And as digital advertising goes mobile, these conversations are becoming more common—calls to U.S. businesses from smartphones will reach over 160 billion by 2019, a 73% increase from 2015.
How well your marketing drives phone calls can make it or break ROI. This guide shares the attribution, analytics, and optimization strategies that top CMOs and marketing leaders use for phone calls to significantly improve ROI and customer acquisition.
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