The Own It. Win It. Crush It. Success Formula - How to Put Your Income and Revenue On Autopilot

Ash Seddeek

Top 1% Sellers Factory

Expertise Areas Program design & management

Strategic sales global leadership development: Client directors & global Account managers and client executives

Global cross-functional collaboration

Large event management and planning

Executive communication

Large organization executive messaging

Content Development on E-business enterprise applications

Solution value assessments @ Oracle Corp

High tech product marketing and sales

Design development and roll-out - strategy & planning

Fulbright Scholar SFSU & Michigan State

High tech strategic accounts thought leadership

Change leadership

Large scale enterprise learning initiatives architecture

Executive talent development

Industries

High Tech

Professional Services

Financial Services Healthcare

Public Sector

Education

Core Competencies Program & Project Manager: Experienced team/project organizer with a rich set of tools and techniques for ensuring success. Capacity for managing complex projects through every stage of planning and execution.

Strategic Thinker: Experienced in elevating discussions and issues to a strategic level that helps teams work within an integrated approach to sales, services and channels strategies to solutions. Account for context, tactical and operational implications of strategy and global systemic alignment with other corporate initiatives.

'One Cisco' Collaborator: Strong interpersonal skills with a focus on clear, concise communication. Equally comfortable working cross-functionally with staff, peers, management and customers. Collaboration-oriented with a "roll-up-your-sleeves" consultative attitude. Leveraging Cisco's internal global management pool and collaboration tools, versed in WebEx, Web 2.0 and its integration with TelePresence and other virtual media.

Mediator & Communicator: Highly values relationships with people in business and all aspects of life. Committed to fair and honest exchanges with others, civil discourse and a spirit of mutual respect. Work well with executives and individual contributors in Sales, Engineering, Cisco Services, Sales Enablement and field marketing.

Education Cisco FastTrack Program: Key Product Solutions 2008

Switching, Wireless LAN, Routing, Data Center, Security & Unified Communications

Client Director Forum: Leadership Development 2007 & 8

Global Account Manager: Strategic Sales Forums 2007&8

Executive MBA, Leavey School of Business, Santa Clara University 2001

Executive Education at Harvard Business and Stanford Business Schools.

Additional Experience

Deloitte & Touche LLP Jan, 1997- July 1998

Senior Consultant: Change Leadership & Communications Consulting

Charles Schwab & Co., Inc: Software/IT Project Manager Brokerage Operations Division 1994-1996

WebTops, Inc, VP of Sales & Marketing 2003-2004, Software Start-up

Two-times Fulbright Scholar

President and board member of professional organizations; volunteer positions: American Marketing Association Silicon Valley Chapter, VP Communications

Cisco Country Manager, VP Recognition & CAP Awards: Sales Accelerator Award among others.

Toastmasters club member, and president.

Sales Accelerator Award 2015 and a number of CAP and Recognition awards.

Experience Details:

Content Strategy Manager March 2011-2016 1-4 direct reports

Global Sales Experience (GSX) and Partner Summit: Award Winning Program Manager

Sales and Partner Engagements and Recognition Programs

Play a strategic executive messaging role in charge of messaging architecture for GSX, industry award- winning event and Cisco's largest internal conference. For GSX 15 and 16 developed a broad breakout and hub content development strategy and managed the content development program across 50+ sessions achieving the highest scores in GSX history.

Partner Summit FY15 and FY16 took a low scoring breakouts and VPS sessions and developed a strong content quality and delivery plan that resulted in award winning scores and partner experience. Managed content teams consisting of core team and extended content teams across the partner organization, reviewed content with stakeholders and executive speakers and created a plan for coaching executive speakers on how to align messages across the Partner Summit experience.

At GSXFY13, we pushed the hybrid global sales conference experience to new benchmarks in terms of executive, region and theater messaging, local experience, virtual experience, recognition and celebrations. Employees joined together in 459 conference rooms in 88 cities to participate in multiple GSX sessions.

Work across the globe with Cisco's EVPs, SVPs, Sales VPs and about 60 executive communication directors and managers to drive Cisco strategy and execution messaging alignment across the global sales experience. Program won prestigious 2012 Ex Award for Best Live + Digital Event due to innovative approaches to content delivery & participant engagement in the virtual environment. The Post-GSX FY13 Sales Confidence Index is up to 156 (from 134) - The highest score since 2007 (FY08). GSX FY13 - overall rating has now surpassed GSM FY08 (live event in San Francisco); GSX FY13 exceeded expectations, most notably for

Reinforcing commitment (exceeded expectations by 70%)

Presenting meaningful content (exceeded expectations by 49%)

Honoring & recognizing achievement (exceeded expectations by 48%)

Manage staff and contract resources for GSX session content program management, and session production

Designed content strategy guidance interview process, interview guide and overall strategy report and read-outs. Also managed and conducted GSX focus groups to understand audience careabouts and feedback. Analyzed feedback surveys and presented main themes and audience careabouts. event features and overall experience elements.

Led global teams as part of ongoing effort to achieve message alignment and embed company priorities across the Global Sales Experience

Coordinated and managed cross-functional relationships and efforts with LDSG, Cisco capital, Cisco on Cisco, IBSG, Cisco Services and Worldwide Partner Organization on messaging and content deployment across GSX.

Managed collaboration with sales, market segment, partner, Cisco Capital, LDSG and IBSG to drive content strategy for the Smart Solutions digital engagement during GSX FY13. The digital engagement included an overview of Smart Solutions, explanation of SP and Enterprise Smart Solutions and in depth access to further solution coverage on internal IWE, CEC and LDSG professional development resources.

Several performance CAP awards

Cisco Systems, Program Manager, Leadership & Management Development, Chief Learning Officer Organization [LDSG]

March 2009-March 2011

Managed the development & rollout of a global management & development program for Cisco's ~7000 managers across the company's theaters. Rolled out the program in the US, Europe, Asia & Emerging Markets. Several technologies were used in this program including Cisco's TelePresence, WebEx products to bring thought leadership into the Cisco manager MLD development experience & provide for reinforcement by incorporating the best practice of 'leaders building leaders' into the program. Executive speakers included Cisco's SVPs, VPs, Directors & Sr. Managers from around the world.

Managed vendors, coached facilitators, speakers and managed event delivery before during and after including agenda development, orientation sessions, executive speaker briefing, executive communication manager collaboration, pre-work, post work and surveys and metrics.

Led program design effort for the New Manager Orientation program and advised on the Cisco Director Series program structure and delivery approaches.

Co-facilitated client director development needs assessment workshop in San Jose with client directors and senior sales management in attendance.

Cisco Systems, Program Manager, Sales Force Development, WWSE

January 06-March 2009

Ran strategic sales programs for Global Account Manager, New Sales Leader and Client Directors

Engaged in strategic sales thought leadership discussions with sales & marketing executives including Rob Lloyd, Carlos Dominguez, Nick Watson, Woody Sessoms, Gordon Galzerano, Nick Adamo, Grover Smith, Sandy Hogan, Peter Alexander, David Rogan, Scott Ogrodnik, Marie Hattar, Toshihiko Ohtsuka, among others.

Managed end-to-end event strategy, agenda development, management in collaboration with vendors inside and outside Cisco as a single point of contact for many strategic events.

Developed communication strategy for the My Learning Network Portal due to be release in Dec 09. Drafted and published communications to senior stakeholders, & beta release participants.

Engaged with internal clients on the definition of strategic sales needs analysis, program design, vendor evaluation and selection and overall management of training program design, development and delivery given the unique needs of the target learners: Global Account Managers (GAMs), RMs, SEMs, CA managers and Client Directors.

As a Session Program Manager at key events such as the GAP Summit and the Global Sales Meeting, project managed the content development required for executive enterprise segment sessions at these sales events.

Led the start-up phase of a competency modeling initiative within WWSE as a step towards consolidating and standardizing competency profiles for all sales force roles and incorporating it with the Sales University web portal.

Led & coordinated staff and executive resources towards program strategy and execution.

Programs delivered to date include: Global Live: a quarterly Cisco TV broadcast, The GAM of the Future Forums, GAP Summit Enterprise & Global Deals Structure Sessions, the New Sales Leader Orientation quarterly program, GSM Session. Currently working on GAM and CD 360 assessment, individual and group training design for the CD and the GAM communities for FY08, developing an integrated model for skill development across roles AMs, SEMs, RMs, ODs, GAMs and CDs. The goal is to build a holistic performance improvement program that integrates training with other operational management and performance transformation efforts.

Received VP performance award and Japan theater leader recognition letter; several CAP awards; 1st one after 1st 6 months on the job at Cisco; achieve E+ on ePMs. Highly referenceable performance for internal clients.

CIT Global Director of Sales 11/04-9/05 [2 direct reports]

Led sales of contract professional services to high tech clients.

Clients include HP Consulting, Delegata Corporation, IGN, Openwave Corporation, SonicWall and Argent Mortgage.

Fremont Consulting 2001-2004, Managing Partner [2-4 direct reports]

Launched IT technical training, web applications in the Silicon Valley; primary role is business development, client acquisition, relationship management and sales through C-level and SVP/VP/director-level relationships; client list included publicly traded firms such as Logitech Corporation, and MSC Software and privately held firms and start-ups including Delegata Corporation, Inxight Corporation, WebTops Corporation, MSC Software Corporation, Reactivity, CoreObjects Corporation, BEA Corporation. Strongly referenceable.

BroadVision Corporation 2000-2001

WW Director of Account Management [5 direct reports]

Services Sales Management

Led 6+ million dollars of education services sales to BroadVision's customers and system integrator, technology and value-added reseller partners.

Recruited, hired and developed a team of education services account managers throughout the US.

Developed team performance metrics for sales per rep, and sales close cycle time.

Coached team members on customer satisfaction, cross-selling and solution design.

Formulated sales strategies for education services demand creation. Results included increased revenue, increased class and instructor utilization and well-received training services to partner participants.

Provided global education services support to the Asia Pacific and Japan (APJ) region as well as the Europe Middle East and Africa (EMEA) regions. This included sales process, marketing collateral, program design and business development.

Program Design & Development

Developed course and curriculum strategy for technical implementation consultants

Designed course outline and interaction strategies

Reviewed course content for target audience

Developed Webcast content for services marketing and sales

Designed, marketed and sold a portfolio of technical courses to BroadVision's system integrators, application services providers, infrastructure services providers and customers.

Assisted in the selection and deployment of E-learning platforms such as Centra, Smartforce and BroadVision eRadio for employee, partner and customer online learning

Presented education services value proposition at partner training events, and sales training in the US and in Europe. Developed role-based technical certification strategy in collaboration with Sun Microsystems.

Oracle Corporation 1998-2000 [3 direct reports]

Practice Manager-Oracle Consulting Services

Business Development, Cross-Functional Program Management & Product Marketing:

Developed product marketing content for Oracle's Supply Chain Management| Customer Relationship Management, Business Intelligence| Manufacturing Execution Systems

Architected with subject matter experts, functional consultants, marketing executives a global value selling methodology for sales and consulting across key verticals. Created methodology tracks, process steps, activities, and artifacts and tools. Rolled out hands on value selling training for account managers, consulting managing principals and sales consultants. Developed intranet destination for value selling processes, tools and sales pitch packs related to key product categories and verticals.This included competitive positioning, value proposition, benefits definition and quantification, and sales tools

Project managed a value-selling sales methodology development project and associated training curriculum program. Program management included managing seven+ course development projects incorporating Oracle vertical software solutions subject matter and the value selling methodology. Managed cross-functional teams of consulting and sales subject matter experts, course developers, and managed total program budget of 1.2 million dollars. Provided instructional design consulting and project management. Client outcomes included: creating a quick deployment infrastructure for this value-selling methodology, providing Oracle Sales and Consulting globally with the ability to reduce the sales cycle, increase the sale size and gain access to the 'C' level. Client outcomes included provided Oracle Sales with strategic partnering sales methodology and tools to reduce the sales cycle and increase the size of the sale.

Designed the curriculum architecture strategy for Oracle's CRM solutions and products: e-commerce, call centers, sales, service and marketing management.

Conducted a curriculum and course evaluation for Oracle's AIM (Application Implementation Methodology): Oracle Consulting application implementation methodology. The evaluation focused on course enhancement and redesigning the course to align the course with the AIM 2.5 software release.

Managed one web application development resource to launch an internal product marketing and solution selling for sales and pre-sales consultants. Managed content and administered website on an ongoing basis.

Other roles:

Senior Management Consultant Deloitte Consulting, San Francisco CA 96-97

Software Development Project Manager, Charles Schwab Corporation, San Francisco CA 94-96