White Paper

17 Pages
  • 17 Pages

The New CMO Guide: A Handbook for Marketing Leaders


Congratulations! You’re now the new head of marketing for your company or have started a new marketing management career. Maybe you’ve been promoted from within, or perhaps your new employer found you through an exhaustive search. Either way, your company is thrilled to have you on board and anxious for you to have a huge impact on your company’s success.

This paper serves as a guide to help you create a game plan so you can effectively:
• Assess the current situation
• Assimilate other people’s viewpoints
• Determine critical success factors
• Develop the important year-one game plan.

Learning Objectives

- Define the tools you need to ensure your company has evolved to meet the needs of managing your ever-changing marketing landscape.

- Determine where to start by assessing your employee's skills and strengths; current positions; and evaluating your external players and resources.

- Learn about competitive intelligence and how it can help you fuel smarter campaigns.




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