Visual aids could help open the door to juror persuasion.
Research shows that the old saying of seeing is believing is true when it comes to visual aids. Visuals can lessen learning time, enhance comprehension, and boost retention; and studies indicate that individuals only recall about 10% of information that is presented aurally in a 12-hour period. This white paper reviews how the use of visual aids can help retention rates for jurors who have decisions to make days, weeks and sometimes longer after evidence has been given to them.
Amit Patel is a jury consultant who combines his background in law and psychology to provide clients with a comprehensive approach to jury selection and analyzing cases.
Mr. Patel has experience facilitating focus groups, conducting mock trials, performing statistical analysis and publishing venue reports. He has written white papers on a variety of topics, including persuasion, deception detection, and social media in the courtroom. His paper entitled “Persuasion for the 21st Century Negotiator” serves as a practical negotiation guide for litigators and incorporates research into heuristics, or problem-solving; the role of apologies; counter-attitudinal advocacy; and the “laws” of persuasion.
With a background as a practicing attorney, Mr. Patel applies his experience as a corporate attorney and civil litigator in his current role as a jury consultant; he also has practiced family, employment and real estate law.
Mr. Patel received his B.S. in psychology from the University of Georgia. He earned his J.D. from Texas Tech University, followed by a master’s degree in social psychology from the University of Nevada, Reno.
He is member of the State Bar of Georgia, the American Society of Trial Consultants and the American Bar Association.
David C. Bartholomew
David Bartholomew works with clients to conceptualize, design, and create compelling graphics, demonstrative exhibits, and electronic presentations for use in trials, hearings, arbitrations, mediations, and other proceedings. Often, Mr. Bartholomew's work is tested and refined through focus groups, mock trials, and other jury research. His work ranges from static exhibit boards to interactive electronic presentations, animations, and 3-D models. A consistent thread throughout all of his work is the focus on effectively communicating complex information in a manner that is both comprehensible and compelling.
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