Why can’t we all just get along? When it comes to sales and marketing, they seem like the best paired teams. They have the same goals and end-result in mind, but they are often at odds with each other. This white paper discusses how these two teams ended up at odds thanks in part to a management guru from the 1950s and how competition can be great in the marketplace but used incorrectly, can be toxic in an organization.
Paula Martin is the CEO of the Matrix Management Institute and the Chief Creative Officer. She’s the primary developer of the Matrix Management 2.0™ organizational operating system and the author of the Matrix Management 2.0™ Body of Knowledge. Paula has worked with matrix organizations for over 25 years helping them create project systems, develop organizational management systems, and define matrix structures that support their business strategies. She’s realigned and re-engineered their business processes, worked with their leadership teams to enhance performance and helped them define accountability. As the Director of Product & Service Development, Paula focuses on discovering and addressing the needs of matrix organizations around the globe.
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