White Paper

9 Pages
  • 9 Pages

Sweepstakes and Contests: Legal Issues


Companies use sweepstakes and contests as a way to create buzz or excitement about a specific product, service or promotion. These promotions generally seem fair and straightforward; however, there are a number of federal and state legal requirements that must be met if a company seeks to use a sweepstakes or contest to promote its business venture. If the necessary legal requirements are not met, a promotion may be considered an illegal lottery prohibited by state and federal law. Even though a promotion may not be considered an illegal lottery, it will still be regulated by federal and state laws regarding sweepstakes and contests. Download this white paper to learn about the legal issues with sweepstakes and contests.

Learning Objectives

- Review the definition of an illegal lottery.

- Identify special rules related to sweepstakes and contests.

- Review federal legal requirements.

- Learn about required legal documentation and record-keeping requirements.




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