Become a better advocate by becoming sensitive to the jurors' desire for independence.
When citizens are chosen to report for jury duty to sit in judgment over the arguments of others, it is imperative that each juror remains independent. Independent of all of what the two parties will bring to the trial – their sympathy, their passion, and the persuasive efforts of the attorneys. This white paper reviews how to recognize their independence while continuing to be an advocate for your client.
Dr. Ken Broda-Bahm is a senior litigation consultant with Persuasion Strategies and has provided research and strategic advice on several hundred cases across the country for the past 16 years, applying a doctorate in communication emphasizing the areas of legal persuasion and rhetoric. As a tenured Associate Professor of Communication Studies, Dr. Broda-Bahm has taught courses including legal communication, argumentation, persuasion, and research methods. He has trained and consulted in 19 countries around the world and is Past President of the American Society of Trial Consultants.
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