Marijuana Marketing: The Do’s and Don’ts of Cannabis Advertising in California
Cannabis businesses must be cautious when advertising.
Cannabis businesses are not exempt from the usual competitive pressure that all businesses face. It’s only a natural next step to invest in an advertising and marketing campaign to establish a business, particularly in a recently expanding industry. This white paper reviews statutory restrictions on advertising and marketing in California that, if not followed, could result in lost time, money and even a business entirely.
Ian Stewart has defended complex litigation in state and federal courts for more than 20 years with a focus on product liability, complex general casualty, cannabis law, transportation and marine claims, data privacy and security, and intellectual property litigation. Ian is co-chair of the firm’s Cannabis Law practice and a member of the Information Governance Leadership Committee.
Ian is committed to client communication and cost-effective litigation management. He is a proponent of efficient claim resolution and Legal Project Management. Ian goes out of his way to ensure that he understands his clients’ business and goals so that an agreed strategy can be identified and implemented at the outset of any litigated matter.
Wilson, Elser, Moskowitz, Edelman & Dicker LLP
Nicole Aaronson practices in the areas of cybersecurity and data privacy, cannabis law and intellectual property. She also is experienced in employment and labor matters. Nicole preemptively assists clients with a broad range of transactional and contract matters, restrictive covenants and noncompete disputes, labor force reductions and grievances under collective bargaining agreements. She is well versed in related class action defense work and skillfully represents clients in a variety of alternative dispute resolution scenarios.
Nicole was a judicial extern for the Honorable Gary A. Feess at the U.S. District Court for the Central District of California and the Honorable Sandra Ikuta at the U.S. Court of Appeals for the Ninth Circuit. She volunteers at the Los Angeles County Bar Association’s Domestic Violence Project and is an alumni interviewer for the University of Pennsylvania.
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