White Paper

2 Pages
  • 2 Pages

Lumps of Legal Coal: Holiday Trials Produce Higher Damages for Civil Defendants


Are jurors more generous based on the time of year?

Some attorneys suggest it is dangerous for civil defendants to try cases over the holidays. Conventional wisdom holds that there is a “Christmas Effect” that results in jurors being more generous on the verdict form. Our speaker’s data demonstrates that not only is this conventional wisdom true, but the magnitude of this effect may be much larger than anyone suspects. This white paper reviews this theory and discusses the plausible explanations why there is a flux in damages during the holidays.



Deanna Mei

Deanna Mei

Trial Behavior Consulting

  • Jury consultant at Trial Behavior Consulting
  • Consulted on trial strategy in dozens of civil and criminal matters nationally
  • Conducted jury research on cases involving personal injury, product liability, contract, intellectual property, insurance, employment, healthcare and financial matters
  • Member of American Society of Trial Consultants
  • B.A. degree in cognitive science, Northwestern University
  • Can be contacted at [email protected]
Sean Chacon

Sean Chacon

Trial Behavior Consulting

  • Trial consultant at Trial Behavior Consulting
  • Conducts pretrial research on a variety of product liability, business and intellectual property cases
  • Works with the team assisting with one of the country’s major serial product liability matters
  • Assists with designing and conducting focus groups and mock trials, shadow juries and post-trial interviews
  • Expertise is in quantitative and qualitative data analysis, and developing multimedia presentations and courtroom graphics
  • M.S. degree, applied psychology, University of Southern California; B.S. degree, psychology, Saint Mary’s College of California
  • Can be contacted at [email protected]

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