Learn why choice matters.
It is heard repeatedly in practice trials – having a choice. The power to make an informed decision. When a person is dealing with an illness or an injury, they may feel like they don’t have any control. If no one is directly responsible for their pain, they may transfer that anger elsewhere, including pharmaceutical manufacturers. The injured person may feel like drug costs are too high or that their medication risks weren’t properly explained. Jurors often take a dim view of anything that seems to deny consumers the right to make an informed decision about their health care. This white paper reviews the findings on jurors’ expectations for the pharmaceutical industry in a post-COVID-19 world and discusses how you can counter legal challenges.
Katrina Cook, Ph.D.
Dr. Cook’s background includes a Bachelor of Science in Cognitive Psychology, a Master of Arts and Doctor of Philosophy in Communication Studies with an emphasis in legal communication, all from the University of Kansas. As part of this academic training, Katy also studied statistical analysis and social science research designs, including both qualitative and quantitative design. She has performed research on numerous topics, such as cognitive psychology, group communication, persuasion, conflict negotiation, interpersonal communication, and organizational communication. Further, she has experience teaching public speaking, group communication, and quantitative research methods. With these strong credentials, she assists with a variety of jury research services, from internet social searches and supplemental juror questionnaire development to research design and statistical data interpretation.
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