White Paper

Lead Nurturing Guide: Achieving Higher ROI From Event Prospects


According to Marketo, companies that excel at lead nurturing generate an additional 50% of sales-ready leads at a 33% reduced cost. Before generating new leads at an event, marketers must assemble a thoughtful lead nurturing strategy to employ that will help build and maintain lasting relationships with prospects. This free Lead Nurturing Guide lays out essential tips and strategies for successfully building your business’s network post-event.

Download this Guide to learn:

  • Where to begin your lead nurturing process
  • Five tips for maximizing nurturing impact
  • How to uncover potential roadblocks



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