Making reliable uses of polling still means understanding and dealing with some real obstacles.
Legal persuaders keep their fingers on the pulse when it comes to polling, particularly at the local level. However, doubts about the accuracy and reliability of polling have peaked in recent years. This white paper reviews why it is thought that polls don’t work and describers what the real challenges are.
Dr. Ken Broda-Bahm is a senior litigation consultant with Persuasion Strategies and has provided research and strategic advice on several hundred cases across the country for the past 16 years, applying a doctorate in communication emphasizing the areas of legal persuasion and rhetoric. As a tenured Associate Professor of Communication Studies, Dr. Broda-Bahm has taught courses including legal communication, argumentation, persuasion, and research methods. He has trained and consulted in 19 countries around the world and is Past President of the American Society of Trial Consultants.
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