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White Paper

Innovation and Creativity in Your Organization

“Innovation is the lifeblood to any organization’s continued success. It helps overcome the many challenges we face. Here’s why:

Organizations face challenges EVERYWHERE, from global competition to rapid changes in technology, changing demographics, an aging population, etc. Too big to fail is no longer a realistic survival reality. Huge organizations are becoming extinct at a faster rate of attrition than ever before. Here’s the proof. In 1958, the average life span of an S&P 500 company was 58 years. Today it’s less than 18 years. We need to infuse our organizations with a creative spirit to achieve innovation.

So…What is “Creativity” anyway? Why bother pursuing it for your organization?
Creativity means looking at the same information as everyone else, and seeing something different.

Okay, but what is ‘Innovation’ and why is THAT a mission-critical imperative for your future success?
Innovation entails turning creative ideas into action. It’s all about what’s NEW, BETTER, NEXT.

Got it. So, why is innovation so critical to your organization’s very survival?”

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Our author, Ethan L. Chazin, is the founder and president of The Chazin Group LLC. He gives motivational talks on confrontational and transformational topics, delivers training and professional development programs, and provides one-on-one and group-based executive coaching, strategic advisory consulting, and HR consulting services. After spending more than 20 years in corporate America in marketing and sales roles, he had a life-changing vision to apply his passion for helping others with his branding, marketing, and communications expertise.
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Innovation and Creativity in Your Organization


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Innovation and Creativity in Your Organization


Ethan L. Chazin, M.B.A.

Ethan L. Chazin, M.B.A.

The Chazin Group LLC

  • Launched his own management consulting and business coaching practice in 2009
  • Spent 23 years in Corporate America leading teams through fairly significant transformation at such notable firms as Reuters, Dun & Bradstreet, and Time Warner Cable
  • Focuses on assisting organizations in empowering their employees through best practices in engagement, motivation, and self-directed teams
  • Conducted training in emotional intelligence, transformational leadership, team-building, and effective communications at a diverse range of organizations including: Calvin Klein, Goldman Sachs, J&J, Society of Human Resources Management, RWJ Saint Barnabas, Western Area Power Authority, the NY & NJ CPA Societies, National Assn. of Women Business Owners
  • Wrote his first book: Bulletproof your Career in Turbulent Times in 2009 and his second book, The Compassionate Organization, in January 2018
  • Taught as an Associate Professor at eight Universities
  • Can be contacted at [email protected], (201) 683-3399 or
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Innovation and Creativity in Your Organization

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