White Paper

14 Pages
  • 14 Pages

Improve Your Nonprofit Communications Program


What resources does your organization rely on?

In an industry where the focus is helping people, it should not be too surprising that organizations find personal visits and events the most successful ways to generate donations and connect with volunteers. However, nonprofits use more than 20 different types of communications channels for outreach. This white paper reviews the challenges or nonprofit communication and discusses how to communicate with different audiences.



Eric Jacobson

Eric Jacobson

Ascend Integrated Media

  • Vice President, Media Development at Ascend Media
  • Nearly 40 years of experience in communications, publishing, new product development, and mergers and acquisitions
  • Ascend Media creates print and digital content for dozens of associations and nonprofit organizations throughout the U.S.; client partners include dozens of associations that specialize in health care
  • Past President of the Board of Directors for Cancer Action in the Kansas City metro (eight years on the Board)
  • Volunteers in various communications and sponsorships roles for various nonprofits
  • Served on the planning committee for the annual Philanthropy Midwest Conference in Kansas City, Missouri, 2011
  • M.B.A. degree, Keller Graduate School, Kansas City, Missouri; M.S. degree in journalism, University of Illinois Champaign-Urbana; B.A. degree in journalism, University of Michigan
  • Can be contacted at 913-344-1436, [email protected] or www.ascendmedia.com

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