White Paper

4 Pages
  • 4 Pages

How to Write Copy That Sells


Good marketing copy compels sales.

In this white paper, we look at several different types of modern copywriting, including short-form ads, long-form ads and pay-per-click (PPC) ads. We focus on establishing benefits and keeping copy clear, simple and concise, and how understanding an ad's core audience can change how various copywriting rules are implemented and used.

Learning Objectives

  • Gain effective writing tips for PPC ads.
  • Learn the most important rule of marketing copy.
  • Review the checklist for writing a sales copy.



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