White Paper

How to Identify and Win Back Lapsed Customers


To improve brand loyalty and customer retention, you’ll want to take steps to deliver more relevant content that keeps customers connected with your company and prevents them from becoming inactive. One of the best ways to achieve this is by working more automated, behavior-driven emails into your post-purchase messaging mix.

This complimentary report delivers clear-cut ways to identify lapsed customers and make them active again.

Learning Objectives

- Learn how to use purchase frequency to identify inactive customers.

- Discover how to use RFM analysis.

- Gain best practices for reengaging lapsed customers.




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