White Paper

8 Pages
  • 8 Pages

How to Effectively Market Your Legal Services


The days where attorneys simply practice law are gone.

Knowledge of marketing legal services is limited for most attorneys, but cannot be ignored if you want to survive into the future. Rarely does the discussion include marketing aspects of legal services in law school or legal education courses. Preservation of their pipeline of cases is a deterrent for discussion among peers. So, what are you to do when it comes to marketing your legal services? This white paper explores that question while offering tips and strategies on effectively marketing what your law firm has to offer.

Learning Objectives

  • Understand the market for legal services.
  • Learn the effectiveness of marketing tools.
  • Create a marketing culture in your firm.



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