White Paper

3 Pages
  • 3 Pages

How to Develop a Great Presentation - Comfort, Confidence and Success With Every Audience


Whether you’re developing an in-person presentation, a webinar, or a business meeting, the recommended process is the same.

Our author, Tom Kennedy, is guided by the acronym ARM, which stands for Audience/Result/Message. It’s a tried-and-true process that simplifies the three critical components of any presentation. Regardless of your public speaking experience or your organizational role, the ARM formula will help you streamline and deliver effective presentations, meetings, even voicemails. Download this white paper for a review of how ARM works.



Tom Kennedy

Tom Kennedy

Kennedy Group

  • Associated Press award-winning broadcaster, Certified Management Consultant* (CMC) by the Institute of Management Consultants (IMC) who coaches business leaders across all vertical markets and all career levels in presentation, public speaking and media/video skills *CMC is also an international certification by The International Consul of Management Consulting Institutes and includes ISO/IEC17024 accreditation
  • His coaching, after TV/radio on-air experience in five major U.S. markets all around the country, has been with clients from the most senior leaders at the largest global companies to individuals like researchers and entrepreneurs
  • Specializes in helping his clients successfully develop and deliver focused, effective, and memorable messages, internally and externally, including the effective use of the Web, print, and broadcast media
  • Former board member and director of communications for IMC USA, Board Member of WEST (Women in the Enterprise of Science and Technology), a regular speaker at the Harvard School of Public Health and numerous business groups, a former board member of The Society of Professional Consultants, and adjunct professor in the Communications Studies Department at Emerson College
  • Can be contacted at 781-259-4411, [email protected], https://www.linkedin.com/in/tomkennedycmc or www.kennedygroupboston.com

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