White Paper

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How to Adopt Marketing Automation


As the marketplace for marketing automation continues to grow, many organizations are looking to implement marketing automation for the first time.

This can be a daunting and intimidating change for a business. However, if you want to compete with changing trends, stay ahead of the marketing curve, and outshine your competition, don’t let the challenges or historical barriers to marketing automation stop you from moving ahead.

To find the right solution for your organization, be aware not only of the features you need, but of the resources each platform will require to achieve successful implementation. Automation for automation’s sake is worthless. Automation to better your business is priceless.



Jeanie Parker


Jeanie Parker is with the marketing program at iContact.

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