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  • 4 Pages

How Pricing Affects Your Brain

 

It’s not just marketing and perceptions. Pricing affects the brain.

Many studies have looked at how marketing affects behavior, and some are now looking at how marketing has a direct effect on your brain. Many business owners and managers are tempted to discount their prices in order to increase sales. This white paper reviews a study that suggests if discounting causes the product or service to be perceived as less valuable, it will have a negative impact on the prospects’ brains, which will result in fewer sales, not more.

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How Pricing Affects Your Brain

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How Pricing Affects Your Brain

Faculty

Jonathan Jordan

Jonathan Jordan

Global Change Management Inc

  • President of Global Change Management Inc, a business and personal development firm
  • Internationally renowned business & executive coach, speaker, and author
  • Engaged by United States Senate to train the entire senate staff about brain-based workplace improvements
  • Member of the prestigious Society for Social Neuroscience; licensed psychotherapist
  • Author of the eBook, Brain Matters in Business
  • M.A. degree, Florida State University; B.A. degree, Goshen College
  • Can be contacted at 321-214-5824 or [email protected]
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How Pricing Affects Your Brain

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