How Can My Corporate Representative Battle Jurors’ Decreased Trust in Big Business?
Making sure you have the right person on the stand for your case is more important than ever.
In recent years there has been growing concern with regard to the dissemination of misleading or false information in the public sphere. People have begun to trust each other less in all aspects of life from personal to media to business. People also are expecting more from bigger companies to step up and lead the way in changing that view and causing a positive change. This white paper reviews what this means for corporate representatives on the witness stand as trust in companies declines and expectations rise.
Dr. Cook’s background includes a Bachelor of Science in Cognitive Psychology, a Master of Arts and Doctor of Philosophy in Communication Studies with an emphasis in legal communication, all from the University of Kansas. As part of this academic training, Katy also studied statistical analysis and social science research designs, including both qualitative and quantitative design. She has performed research on numerous topics, such as cognitive psychology, group communication, persuasion, conflict negotiation, interpersonal communication, and organizational communication. Further, she has experience teaching public speaking, group communication, and quantitative research methods. With these strong credentials, she assists with a variety of jury research services, from internet social searches and supplemental juror questionnaire development to research design and statistical data interpretation.
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