White Paper

5 Pages
  • 5 Pages

Hot Topics for Nonprofits in Cause Marketing: Enforcement

 

How have these laws been enforced?

Arm yourself with the information needed to protect your nonprofit when utilizing cause marketing. Starting with an understanding of enforcement of laws surrounding cause marketing. Misrepresentation is the primary target in most states, i.e., false ads where funds do not in fact go to charity. This practical white paper will review how state and federal authorities have focused on a number of promotional campaigns that may have suggested a greater sponsorship or endorsement by the charity of the manufacturer than in fact was warranted and discusses ways to make compliance unnecessary.

Download White Paper

More Program Information

Hot Topics for Nonprofits in Cause Marketing: Enforcement

Agenda

Download White Paper

More Program Information

Hot Topics for Nonprofits in Cause Marketing: Enforcement

Faculty

Ed Chansky

Ed Chansky

Greenberg Traurig, LLP

  • Shareholder with Greenberg Traurig, LLP
  • Practices in the areas of intellectual property (particularly development, selection, protection and licensing of trademarks worldwide) and advertising, sales promotion, and trade-regulation law, including charitable promotions, cause-related marketing, sweepstakes, contests, gift cards, eCommerce, substantiation of advertising claims, social gaming, social media, and all aspects of unfair or deceptive trade practices in a wide variety of industries
  • Co-chair, Brand Activation Association National Marketing Law Conference, 2013
  • Cause Marketing Forum Legal Instructor for many years
  • Former chair, Connecticut Bar Association, Intellectual Property Law Section
  • Listed, Managing IP magazine, World IP Handbook and Survey, "IP Stars," 2013-2014
  • Listed, VEGAS INC, "Top Lawyers," Business and Intellectual Property, 2012 and 2013
  • Achieved the highest rating in the Martindale-Hubbell Law Directory
  • J.D. degree, cum laude, Harvard Law School; B.A. degree, summa cum laude, Yale University
Download White Paper

More Program Information

Hot Topics for Nonprofits in Cause Marketing: Enforcement

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today

Access to all training products for one year
$699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.