How have these laws been enforced?
Arm yourself with the information needed to protect your nonprofit when utilizing cause marketing. Starting with an understanding of enforcement of laws surrounding cause marketing. Misrepresentation is the primary target in most states, i.e., false ads where funds do not in fact go to charity. This practical white paper will review how state and federal authorities have focused on a number of promotional campaigns that may have suggested a greater sponsorship or endorsement by the charity of the manufacturer than in fact was warranted and discusses ways to make compliance unnecessary.
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