Alexa, I Want a Burger and Fries
It won’t be long before ordering food will be as simple as calling out a command to a virtual assistant. Franchisees should want their company to be the brand that is offered as a response. But it’s not just limited to fast food; it could even branch out further and possibly into ordering construction supplies. This white paper reviews the importance of envisioning this happening in the future and preparing your branding to be ready when the time is right.
Agenda
Faculty
Craig R. Tractenberg
Fox Rothschild LLP
- Partner in the New York and Philadelphia offices of Fox Rothschild LLP
- Practice emphasizes all franchise development and restructuring activities and building franchise companies
- Monthly columnist to a national legal newspaper on franchise topics
- Adjunct law professor of franchise law at Temple University School of Law (his alma mater)
- Author of several chapters of books on franchising and a frequent lecturer on franchise topics
- J.D. degree, Temple University James E. Beasley School of Law; B.A. degree, cum laude, La Salle University
- Can be contacted at [email protected]
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