White Paper

4 Pages
  • 4 Pages

Focus on a Marketing Activity You Enjoy, and You'll Be a More Effective Marketer


Gain marketing tips for your own business.

People become better at doing something when they devote time to it. If you invest time into the marketing activity you most enjoy, you’ll soon become better at it and will help your business grow. This white paper reviews how to find a marketing activity that will help you develop your business and skip the marketing things you most dread.



Jay Harrington

Jay Harrington


  • Attorney, author, and owner of legal marketing, consulting, and coaching firm Harrington Communications
  • Coaching and consulting practice emphasizes all aspects of legal business development, personal branding, and productivity optimization
  • Conducts regular seminars, workshops, and speaking engagements for law firms and legal industry associations on topics related to legal business development, personal branding, and productivity optimization
  • Writes regularly for legal industry publications including Law.com, Attorney at Work, JD Supra, and maintains his own blog for attorneys and legal marketing and business development professionals called Simply Stated
  • Author of two books: (1) The Essential Associate: Step Up, Stand Out, and Rise to the Top as a Young Lawyer, and (2) One of a Kind: A Proven Path to a Profitable Law Practice
  • J.D. degree, University of Michigan Law School
  • Can be contacted at [email protected] and follow him at @harringj75 on Twitter®

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