Before any planning begins the mission must be clear.
The mistake most often made in special events, especially fundraising events, is that the organization does not understand the reason for having the event beyond some simple concept of raising money or having some sort of ceremony. Every successful event has a primary purpose or mission, accompanied by goals and objectives, which are the measurements of success. This white paper reviews the importance of understanding the purpose or mission of the event which will lead to good planning and appropriate allocation of resources.
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