White Paper

2 Pages
  • 2 Pages

Elements of A Successful Special Event


Before any planning begins the mission must be clear.

The mistake most often made in special events, especially fundraising events, is that the organization does not understand the reason for having the event beyond some simple concept of raising money or having some sort of ceremony. Every successful event has a primary purpose or mission, accompanied by goals and objectives, which are the measurements of success. This white paper reviews the importance of understanding the purpose or mission of the event which will lead to good planning and appropriate allocation of resources.



James P. Reber

James P. Reber

James P. Reber Fundraising Consulting & Special Event Producing Services

  • Proprietor of James P. Reber Fundraising Consulting & Special Event Producing Services and San Jose Parks Foundation
  • More than 40 years of experience planning premier events
  • Has prepared events for numerous organizations in and outside San Jose
  • Plans events in the millions of dollars for thousands of individuals on a regular basis

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