White Paper

6 Pages
  • 6 Pages

Defining Native Advertising


Learn best practices.

One thing that is apparent about native adversiting is the many approaches that advertisers could influence content in digital media. This white paper reviews how native advertising has been clouded by curation and integrity; and discusses best practices to make disclosure native to the material.



Rick Kurnit

Rick Kurnit

Frankfurt Kurnit Klein & Selz PC

  • Internationally recognized as a leading lawyer in the advertising and marketing services and publishing industries, representing advertisers, advertising agencies, content and media entities
  • Best Lawyer’s New York 2018 Copyright lawyer of the year and first media lawyer of the year
  • Annually recognized in Best Lawyers in six categories: advertising, copyright, entertainment, trademark, intellectual property litigation and media law
  • Has handled many of the leading cases defining the application of intellectual property law to new advertising and marketing communications media, including in the Vanna White, Woody Allen, and Jackie Onassis look-alike cases
  • Editor of GTDT’s books on Right of Publicity Worldwide and Advertising and Marketing Worldwide
  • Co-group leader of the Frankfurt Kurnit Advertising, Public Relations and Marketing group

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