One thing that is apparent about native adversiting is the many approaches that advertisers could influence content in digital media. This white paper reviews how native advertising has been clouded by curation and integrity; and discusses best practices to make disclosure native to the material.
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Annually recognized in Best Lawyers in six categories: advertising, copyright, entertainment, trademark, intellectual property litigation and media law
Has handled many of the leading cases defining the application of intellectual property law to new advertising and marketing communications media, including in the Vanna White, Woody Allen, and Jackie Onassis look-alike cases
Editor of GTDT’s books on Right of Publicity Worldwide and Advertising and Marketing Worldwide
Co-group leader of the Frankfurt Kurnit Advertising, Public Relations and Marketing group
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