White Paper

CRM Trends You Will Want to Watch

 

Customer relationship management is making a comeback.

This white paper is written to help find the answers and apply solutions to your organization’s sales and marketing strategies for the coming year. Overall, the outlook is positive for CRM as technologies enable targeted customer interactions through multi-channel environments. Digital initiatives will remain a major part of most marketing and sales campaigns to enhance the customer experience. Increased demand for customer relationships infused with modern technology is a primary driver for the refreshed usage of CRM software and strategies.

Learning Objectives

  • Review how the cloud will impact CRMs.
  • Identify how the use of social CRMs is expected to grow.
  • Recognize strategies for long-term CRM success.

Agenda

Faculty

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