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Creating a Lead Nurturing Campaign That Works


A nurture campaign is easy to do but does require planning. Let’s take a step-by-step look at creating a nurture campaign.

Successful email campaigns are a creative endeavor. Navigating a prospect through the buying journey requires finesse. Often, subscribers or leads aren’t ready to buy or give money from their first touch with a business or organization. These prospects require a little persuasion in the form of valuable and instructive content. This type of email dialogue forges a relationship that can make a subscriber’s final purchase decision easier. The best way to build this relationship is with a nurture campaign.



Jeanie Parker


Jeanie Parker is with the marketing program at iContact.

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