Hands up if you’ve invested time, money and effort into a content-led marketing initiative and have gotten nothing back in return.
Content marketing is so misunderstood by the majority of marketers who blog, email, and socialize their content that it’s little wonder that so much of it doesn’t actually work.
This shouldn’t put you off content marketing. You just need to get better at it. Content is like any other form of marketing: Unless it has a clear objective, is carefully targeted, and is optimized (in the same way you would optimize your email marketing or paid search activities, it will not work.
The first step in any content marketing optimization strategy is to know what you are doing wrong. Discover the 6 things you might be doing wrong in this infographic.
Jeanie Parker is with the marketing program at iContact.
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