Show navigation

White Paper

1 Pages
  • 1 Pages

Content Marketing: 6 Things You Are Doing Wrong

 

Hands up if you’ve invested time, money and effort into a content-led marketing initiative and have gotten nothing back in return.

Content marketing is so misunderstood by the majority of marketers who blog, email, and socialize their content that it’s little wonder that so much of it doesn’t actually work.

This shouldn’t put you off content marketing. You just need to get better at it. Content is like any other form of marketing: Unless it has a clear objective, is carefully targeted, and is optimized (in the same way you would optimize your email marketing or paid search activities, it will not work.

The first step in any content marketing optimization strategy is to know what you are doing wrong.  Discover the 6 things you might be doing wrong in this infographic.

Download White Paper

More Program Information

Content Marketing: 6 Things You Are Doing Wrong

Agenda

Download White Paper

More Program Information

Content Marketing: 6 Things You Are Doing Wrong

Faculty

Jeanie Parker

iContact

Jeanie Parker is with the marketing program at iContact.

Download White Paper

More Program Information

Content Marketing: 6 Things You Are Doing Wrong

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today

Access to all training products for one year
$699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.